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Dispatch

Why every listing links out (and always will)

Zev Uhuru

operator, indie.game

Aug 22, 20263 min readthe boarddoctrine

No embeds, no iframes, no on-site player. Every play on indie.game is an outbound click to the developer's own site — here's why that's a feature.

Most game directories want to keep you on the page. Embed the game, wrap it in ads, count the session. We do the opposite: every row on the board is an outbound link to wherever the game actually lives — the developer's own site, their itch page, the App Store. indie.game never hosts, frames, or wraps a game.

Because the traffic is the prize

A leaderboard position is only worth fighting for if it pays out somewhere. On this board it pays out in players landing on your site — your analytics, your wishlist button, your mailing list. If we embedded the game, we'd be taking that from the people the board exists to serve.

Because it keeps the count honest

A click that leaves the site is a real decision by a real person. It's counted server-side, deduplicated per person per day, and never reset. Session-time metrics on embedded games are a stew of idle tabs and autoplay — outbound clicks are the cleanest honest signal a directory can offer.

The board earns its traffic by giving all of it away.

So when you list your game, the link you give us is the link players get. Make it count — it's the only thing between your rank and their first play.

Zev Uhuru as a cel-shaded game commander

written by

Zev Uhuru

Runs the board, plays the games, writes the drops. Every issue starts with something actually shipped — usually at 3am.